A deep dive into Workwear

During the year of 2024, we proudly functioned as a strategic partner in bringing the renowned American workwear giant Wrangler to the ever-expanding EMEA workwear markets. Our collaborative efforts focused on the comprehensive design of a full range workwear collection, drawing inspiration from Wrangler's rich American heritage while also making necessary adaptations tailored specifically for the new markets. Throughout this process, we supplied a wide array of services, including the careful sourcing of high-quality fabrics, innovative designs, precise tech-packs, detailed measurements, and comprehensive sales material, ensuring a cohesive approach to the brand's introduction in these regions.